Tuesday, October 6, 2009

IMATS Toronto

For those of you who haven't heard of the International Makeup Artist Trade Show (IMATS), and honestly I don't know who reading this DOESN'T know what IMATS is but whatever, I'll give you a little history on it, courtesy of their website www.imatsshow.com.

"Make-Up Artist magazine produces the International Make-Up Artist Trade Show (or IMATS), the only show serving make-up artists worldwide. Five times a year, in four countries, thousands of make-up artists, vendors, manufacturers and enthusiasts join the make-up word’s biggest gathering. At IMATS, participants display, discover, discuss and collect the best the industry has to offer. IMATS also offers excellent presentations, classes and demonstrations from industry leaders—and it’s the best place to network with colleagues.

During the mid-‘90s, there were no trade shows specifically for make-up artists. Because artists and cosmetics companies had expressed interest in such a show, Make-Up Artist publisher Michael Key held the first IMATS in August 1997. It offered a diverse mix of presentations, products, demonstrations and education by some of the biggest names in the business. Like Make-Up Artist magazine, IMATS continues to further Key’s vision to educate and reach make-up artists around the world.

The show is held five times annually—in London in January; Vancouver, B.C. in April; Los Angeles in June, Sydney in September and Toronto in November."

It's about that time again, and I just can't get enough. It's IMATS!! The International Makeup Artist Trade Show and Makeup Artist Magazine are being held in Toronto next month!!
That's right people, November 21st & 22nd at the Heritage Court you will find an ocean of makeup artist, products, services, seminars, workshops and much much more:)

Here's some information I got from their site www.imatsshow.com:

"Heritage Court (100 Princes' Blvd.) (above) at the Direct Energy Centre in Toronto, Canada, will host this year’s International Make-Up Artist Trade Show (IMATS). Located along Lake Ontario and off Lake Shore Blvd. W, the Direct Energy Centre provides ample on-site parking for $12 CAD and is also easily accessible by public transportation. Click here for information on how to get to the Centre.


IMATS and Make-Up Artist magazine are partnering with One King West Hotel & Residence (above) to bring our guests special room rates. Located at 1 King Street West in Toronto, the hotel is minutes away from the Direct Energy Centre and Heritage Court and within walking distance of the theatre and entertainment districts.

Guests attending the International Make-Up Artist Trade Show (IMATS) have until October 23 to reserve their suites at the following group rates: $139 CAD (per night, plus taxes) Superior Suites. Reservations may be booked by calling the reservations department directly (toll free) 1-866-470-5464 or sending an e-mail to reservations@onekingwest.com.

Attendees should quote International Make-Up Artist Trade Show (IMATS) or Group Code 10E8VQ"


As you can see this is going to be quite an event.. But wait.. I'm not done telling you all about it:) Keep reading!!

The list of exhibitors is kind of long but I'll give you a little taste of what's coming. I'm sure the list will be modified as more and more vendors join the fun!

Beauty So Clean, Ben Nye Makeup, Crown Brush, Dinair Airbrush Makeup Inc., FACE Atelier, Grex Airbrush, Hakuhodo, Joe Blasco, Kett Cosmetics, Obsessive Compulsive Cosmetics and the list goes on. :)

It's all so exciting!! wait.. there's more..

You can Pre-purchase your tickets now (and I suggest that you do!) by clicking on the title of this blog. The show hours are from 8:30-5 on Saturday and from 10-5 on Sunday:)

Advanced Tickets

IMATS Toronto Two Days $50.00 CAD

IMATS Toronto One Day—Sat., Nov. 21 $30.00 CAD

IMATS Toronto One Day—Sun., Nov. 22 $30.00 CAD

Now it's not just shopping and learning at the IMATS in Toronto:) There is in fact a "Student Competition" scheduled.


"The competition is open to students of a recognized make-up school and to those who have graduated 12 months prior to the competition date. Make-Up Artist will only accept competition entries postmarked by Oct. 9. Eight competitors will be selected for each competition. Cash and/or prizes will be awarded to first-, second- and third-place winners for each competition. To qualify, you must fill out and send us this form, along with 8-10 photos of your work. All entries, photos and artwork become the non-returnable property of Make-Up Artist magazine.
IMATS Student Competition Beauty/Fantasy ThemeThis year’s beauty / fantasy competition theme is Gothic, referring to the gothic beauty palettes that appeared in recent runway shows (the emphasis is on creating a pretty, rather than scary, gothic look). The beauty/fantasy competition takes place on Saturday, and the time limit is two hours.
IMATS Student Competition Character/Prosthetic Theme
The character / prosthetic competition theme, X-Men Mutants, pays tribute to Mike Elizalde, a London IMATS keynote speaker and a Los Angeles-based make-up designer who worked on X-Men: The Last Stand. The character/prosthetic competition takes place on Sunday and deals with prosthetic applications and bald caps. The time limit for the character competition is three hours. No outside prosthetics are allowed, only the ones supplied by IMATS.

For rules on the competitions, click here. To see a video of previous competitions, go to the Video Gallery page
under Attendees or Media/Press.
Mail all submission materials to: Heather Wisner, Managing Editor Make-Up Artist magazine 4018 NE 112th Ave. Suite D-8 Vancouver, WA 98682 USA"


So by now I trust that you're as giddy as I am. Whenever there is a makeup event going on, I LOVE (and quite frankly feel I NEED) to be there..lol. I just can't help it. I swear if I cut myself I think all kinds of makeup would drip out..LOL..

Get on booking your rooms, purchasing your tickets and saving your pennies so that you can have the shopping, learning and fun that is intended and delivered at all IMATS!!

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