Showing posts with label Blogging for money. Show all posts
Showing posts with label Blogging for money. Show all posts

Friday, September 11, 2009

Tips for Blogging

Lets face it, the economy is tough. We're all just squirrel trying to get a nut. It's slim pickin's when it comes to magazines and print ads because there seems to be 5 makeup artists for every 1 job out there.

Sometimes it's actually quite frustrating trying to keep money coming in on a regular basis. If you're not blessed enough to have your expenses and bills not rely on the gigs you get as a freelancer than you feel my pain.

I am always looking for the next thing to help myself out, and in turn, help all of you out as best I can. Lawdy.. we ALL need some help!

So, for those of you who blog, here's the info that I have for you: Ready? Then READ OOOOONN!

First you want to make sure that your blog has a direction. Yes it can be cool to have an online journal IF your life is SOOO interesting that people will want to read it. If you're blogging for therapeutic reasons then, more power to ya. If you're blogging for business and networking purposes, then you're going to want to take notes.

Ok, so direction. What do I mean by that?? What I mean is pick a lane and stay there. You want to brand your blog as a particular "chapter" that people can count on to find particular pieces of information. If you're all over the place, then people won't know what to expect when they come to your blog. For example, if one day someone clicks on your blog and it's full of useful information about say... fashion shows.. Then they click on your blog another day and it's about how tough your day was, your readers might be confused. You don't want them deterred from coming back to your blog because of inconsistency.

Secondly, you might want to make sure that you use "meta tags" so that people will find your blog through Google searches.

You're also going to want to sign up for "analytics". Google has a great one you can sign up for. What it is, is a way of keeping track of those who subscribe to your blog, how many hits and how long people stayed on your page, how many followers (though that generally shows on your front page if you've set it up like that). For quick reference you can also add a counter to your page so that you can see at a glance how many people have clicked on your page. That's mostly personal preference.

One thing that you may or may not have known about is how to make MONEY off of your blog.. Yeah!! You all perked up for THAT one didn't ya?! LOL..

Well, lets get down to brass tech. Making MUULLAAHHH off of your blog..
This information was something that I stumbled into and bookmarked to learn, and share with all of you loyal readers. It's from a site called "The Hyper Blogger". Good stuff, if you're into researching till you pass out..LOL..

Ok, here's the info:
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Monetize Your Blog : Selling Ad Space

One of the most traditional forms of making money from any website is to sell ad space on your site. This tactic applies just as well to blogs as any other website, if not more so. But, because it has been around for so long, there are a couple of key concepts one should know before trying to sell-out the available white-space on their blog.

First: Web advertising has been around long enough that the sizes for different promotional graphics, buttons, or banners have become standardized. If you don’t know what the standard sizes are, advertisers will walk away in a heartbeat – it is the first indication that you don’t know what you are doing. And really, if you aren’t yet familiar with web advertising standards, you don’t know what you are doing. Lucky for you, it’s really easy to brush up on the standards. The Internet Advertising Bureau (aka IAB) has designated these Ad Unit Guidelines, to make it easy. If you want to see a graphical representation of the different Standardized Ad Unit sizes, you can check out this great compilation by SimplyGraphix.

Second: once you have an understanding of the standards, you’ve gotta know your site’s traffic numbers. That’s right, I said numbers… as in statistics. As much as I hate to admit it, the computer world is very much a numbers-oriented world. When it comes to advertising, the focus on numbers is increased ten-fold, if not more. As a website owner, you must understand the traffic that is coming to your site. You’ve gotta know the average # of daily visitors, the average # of repeat visitors, the average # of page views per visitor, as well as the average time spent on your site. All of these figures will be asked of you by your potential advertisers at one point or another, generally before the decision to buy your ad space is made. I mean, if you were trying to buy ad space on a website, wouldn’t you want to know how many eyeballs were gonna see it before you shelled out your hard-earned cash? Well, the same is true for any advertiser coming to you about buying space on your site. They want to be able to measure their results and their Return On Investment (aka ROI).

Luckily for you, there are free tools out there that you can use to help you track your site statistics. The easiest, and my personal favorite, is Google Analytics. It is relatively simple to get installed, especially if you are using the Google Analyticator Plug-in, and will begin tracking all sorts of data about your visitors. It’s pretty cool. In addition to being able to provide information about your site traffic to potential advertisers, your site statistics will also become a weapon for you to use in negotiating the right prices for your ad space.

Just remember, regardless of how much space is available on your blog, you don’t want to turn your visitors off by throwing too many ads in their face. Choose one or two spots where an advertisement might go, and then give good content everywhere else. Advertisers would rather pay higher prices for great placement than pay medium prices for placement among a bunch of other ads.

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So, there you have it bloggo's and bloggettes:) <--- LOL!! That one just came to me.. I crack me up some times..LOL..

Anywhoodles, as you can see, there is some really good information out there (and right here) just waiting for you to find it and put it into action. YES it takes time, YES it's tedious, YES it can be frustrating.. and YES it's soo worth it.

Remember.. Invest in your craft, or find yourself lost in the shuffle.