Roque Cozzette of Kett Cosmetics
By Cristina Rivera
As I approached the Kett Cosmetics booth at the Toronto IMATS I could see the sea of people hovering. I made my way over to see Sheila hard at work speaking to attendees and demonstrating product. I looked over and saw Roque by the counter behind him speaking to a fellow exhibitor. He turned to me and I smiled. He smiled and said “I recognize youuuuuu, it’s so nice to finally meet you” as he opened his arms for a great big hug.
I introduced myself to him and made small talk. He sat down and gave me his full attention. We talked about where we’re staying, how the trip was etc…Soon there after we got into the nitty gritty. He took time to speak with me and answer some questions.
Let me start by saying, Roque Cozzette is one of the sweetest people I’ve ever met EVER! His sincerity, sweetness and passion for what he does shines through with every word he utters. His insight into the cosmetics world is unique, as he is both an aesthetician and cosmetologist in addition to being a makeup artist.
As we began talking about Kett, he filled me in on the “how it all started”. Turns out in 1999 Roque and Sheila were aware that we were scheduled to go to hi-def TV in 2006 (the original date) and they decided to try to figure out what they could do to keep up with the times and use makeup that works on hi-def TV. They tried many different types of makeup only to find that it just wasn’t up to par. So Kett Cosmetics was developed by default.
Here’s some info taken directly from their website:
"Kett Cosmetics was founded in 2000 by innovative makeup artist and educator, Sheila McKenna. Award winning film and television producer, Doug McAward was quickly brought on board for the essential technical support of HD equipment and New Business Development.
Kett Cosmetics was produced in the lab and tested in the studio in front of high-definition and digital cameras. The Kett Jett System is the only system developed in tandem by both a makeup artist and an HDTV producer designed to satisfy the demanding needs required by talent, makeup artists and producers working with this new technology.
The Kett journey would soon involve makeup artist and confidant Roque Cozzette who shared the same passion about the availability of inspirational products on the market. Roque joined the Kett team for its launch as the Director of Makeup in June 2003; facilitating educational programs and assisting in the integral development of Kett.
With years of experience between the three of them in the fields of television, print, runway and education, Sheila McKenna, Doug McAward and Roque Cozzette are bridging the gaps between producers, makeup artists and airbrush enthusiasts with airbrush makeup awareness.
Kett provides full technical support and training for all professional makeup artists, television stations, schools, retail establishments and prestige boutiques."
Now, being that Roque is the Director of Makeup at Kett cosmetics he works on both the development of their products and the marketing. He is also the one who handles the educational curriculum and travels globally presenting airbrush seminars.
His talent has graced the faces of Heather Graham, Lil Mama, Jaslene Gonzales and Christina Milian. He has also worked on fashion shows such as Christian Dior, Valentino, Y3, Louis Vuitton, John Galliano, Yohji Yamamoto, Victoria’s Secret, Prada and Boudiacca. A moment of silence please..LOL.
The difference between their makeup and other makeup lines is that their line is moveable. You’re not going to get an artificial “mask” when you’re wearing Kett Cosmetics. It’s an all inclusive line (color theory) so you can create your own custom colors when necessary. The finishing powders are micronized so they feel like silk. When I touched it, it truly disappeared into my skin creating a flawless finish. Covering a tattoo is easy with Kett as there are no visible layers of makeup to try to conceal. Let me just say, I’ve worked with other lines that promise this and found it to be untrue..With THIS LINE… absolutely true. Tried it myself:)
Now a question I had for Roque was about how his makeup holds up to oily/problem skin. Being that I still struggle with breakouts and my skin is very oily, this was a kind of personal question though, I have many readers who have emailed me for information on this very issue. His answer, “Try the cream foundation”. Their cream foundations have a wax base (not bees wax), vitamins A, C and E which are antioxidants and liquorice root extract which has a low level block for UV rays (though it’s not to replace sun block) and helps hyper pigmentation. He was sweet enough to gift me a full sized cream foundation pot and a setting powder for me to try and report back to him.
Roque was very excited to share with me his new line of makeup brushes and vessels. Named simply “Cozzette”, Roque has such passion for his new creations. Though for his brushes, there are just two available for now, he’s ok with that. As long as it’s done to his standards he will wait as long as necessary. Putting his name on something is what motivates him to be hard on himself and work diligently to make sure the outcome is 100% Roque.
The bristles on these brushes are all synthetic though you wouldn’t be able to tell when touching them. He showed me his powder brush prototype and the bristles on it felt like squirrel. It was soo soft to the touch I had to ask him again if he was serious or kidding about the brush being synthetic. He smiled and nodded. He’s created a vegan brush line.
The foundation brush he gifted me as well as the concealer brush were also quite unique. His foundation brush is a slanted brush with plenty of bristles to get large areas of the face done at once and easily get under the eyes, the edges of the nose and other hard to reach areas. The concealer brush is cylindicular in order to be able to use it for more than just one thing. Using the point of the brush allows you to use minimal product and conceal smaller areas, while with a little bit more pressure you can smooth under the eyes & in the inner corners of the eyes. The handles are the best part! LOL… well, they’re a brilliant shade of purple! Coming from Roque’s spirituality, he chose this color because it signifies peace. The name for this peaceful line of makeup brushes is called “The Divinity Collection”. I came home with one of each of these fantabulous brushes. Thank you Rooooqquueeee :)
Roque doesn’t just stop there however. He’s created a line of containers to ensure hygiene for all of your makeup tools. They’re multitasking so with the larger vessels, they hold all your brushes and the top will hold the brush cleaner so you can clean your brushes before storing them. It is after all, all about the hygiene. The smaller containers can hold anything from your Q-tips to scrapers. They’re made of PVC and are flexible so they’re resilient and crush proof. No more cracking containers or disheveled brushes when taking a plane trip somewhere. You’re tools will now arrive in the same condition as they were when you packed them. I was lucky enough to be blessed with one of each of these vessels as well. He’s just too good to me:)
There are many different cosmetic lines out there, many airbrush compressors, finishing powders , brushes and different places to learn about all of it, but when I asked Roque what was the inspiration/motivation behind his new line, his answer was simple and heartfelt “It’s not about the money, it’s about Integrity”. Roque is a very spiritual person. In his words “Intention + Creation = Experience” and he strives to create an experience for his students and his clients alike.