Friday, January 29, 2010

Don't Miss It!!

This just in!! My INBOX that is:) LOL...
All ya'll LA'ians (ok that's just plain funny..LOL) need to get on this! Don't miss out! It's THE MAKEUP SHOW LA!!!

Don’t Miss your chance to take a Hands-On Workshop with Top Industry Artists! Classes are almost sold out...Book them now while there is room… ONLY 1 Month till The Makeup Show LA!

Ve Neill, Eve Pearl, Jon Hennessy, Kathy Aragon, James Vincent, Orlando Santiago, Myles O’Reilly, Christina Farrell and more!!!!!!!

All master and hands-on workshops are sold on a first come first serve basis.
Only 20 spots per studio.

View the full schedule on our website events page and email for an application.

It’s the West Coast must-attend event for the industry!
Sunday, February 28th & Monday, March 1st
9:00 am - 6:00 pm daily
California Market Center
110 East 9th St, Los Angeles

Visit for all education schedules and information on tickets, exhibitors and more....
You can contact The Makeup Show Office at 212.242.1213 or
by emailing

Sunday, January 24, 2010

TEN Words for a Stronger Career

OMG I'm soo excited I can hardly STAND IT!! Look what Mr. Michael DeVellis is doing for us:)
Straight from my Inbox to your screen (If you're not already on the mailing list, seriously, get on that will ya?)... I just can't take it NO MO'!!!!

Copy and Paste baby!!!

Beginning next week in Los Angeles, We invite you to join Michael DeVellis, founder of "The Powder Group", "The Makeup Show" & "On Makeup Magazine", as he helps you uncover the key techniques and business skills essential in Taking your business to the next level; no matter what part of the industry you work in or how long you've been working in the business.

In this popular series, Michael will focus on ten key words that should be the current focus of your career path and business strategy. The industry today requires that you think differently and entails a understanding of business, interpersonal, marketing and branding that can take you and your work in a new direction.

This event is the starting point for your strongest career ever. This special first-time seminar series has previously only been available to attendees of "The Makeup Show"! Now you can work with Michael and a small group of your peers to develop a new way of thinking about your career and move yourself into a path of focused direction. In this special two-hour event, Michael will take you through the next in his series of Ten Words and help you develop a connection to your own career and success by using them in your daily life and work.

And as an added bonus- each attendee will also have the opportunity to receive a complimentary portfolio review by Michael DeVellis at the event!

Don't miss this intimate opportunity to get a stronger hold on your career with one of the most inspirational programs offered "The Powder Group"!!

Please contact The Powder Group directly with any questions by emailing: or calling (212) 627-7447 .

Once you have registered you will be contacted to confirm which location you will be attending.

Los Angeles: Sunday January 31
1:00-3:00 pm
Temptu Studio
201 Westmoreland Ave
Suite 133
Los Angeles, CA
(213) 739-1800

New York City: Saturday Febreuary 6
1:00-3:00 pm
Obsessive Compulsive Studio
121 West 27th Street
Suite 1200
New York, NY
(212) 675-2572

Ft. Lauderdale: Sunday March 21
1:00-3:00 pm
Cosmix School of Makeup Artistry
2635 East Oakland Park Boulevard
Fort Lauderdale, FL 33306
(954) 564-4181

Event Fee:
$45 for TPG Pro Members and Students
$65 for all others
*Space is limited and available on a first-come, first-served basis*

Click Here to be taken directly to their site for more information and to sign up!!

Put your "Best Face" Forward

When creating our websites, it's important to keep in mind that the WORLD has access to it. If life has taught us anything, it's "Once you've put it on the internet, it's out there FOREVER".

Keeping that in mind, lets think about what we put out there for the world to know about us. As a Make Up Artist, Blogger & Beauty Editor, I am VERY aware of what I put into cyberspace. Reputation is EVERYTHING. Perception is EVERYTHING. Some might even say, that there are people out there that RELY on "Hype" in order to get work, move up the ladder or just get from one day to the next.

Whether we like it or not, rumors, defamation & hearsay can be a part of someone's downfall. So, here I am looking through my "Inbox" and I found an interesting article that I'd like to share with you all.

It's all about balancing yourself and your website. How to make it as "everybody friendly" as you can.

The article is called: The Balancing Act of Making Everyone Happy With Your Website and it's written by Erin Ferree

Posted on January 21, 2010 it reads as follows:

"When you create a website, you're trying to make several different audiences happy. You've got searchers coming in from the search engines, you want those search engines to rank you well, and you've got past and prospective clients. Referral partners are also out there looking at your site and sending business your way.

Each different audience for your website has its own requirements, different things it's looking for, and unique needs.
You have to think about each audience you're trying to appeal to as you design and develop the different parts of your site. That includes navigation style, types of pages, text on those pages, design, coding, offers, and calls to action. You have to make sure that each of these elements balances all the others�so that there aren't too many pages with not enough content, or that navigation is so complex that it's hard for people to find what they're looking for.

It's easy to focus on one audience's needs over another.
Getting stuck thinking about one element of your site can result in an unbalanced site. And as you try to make your website do more, as you add complexity, it's harder and harder to keep the functions at equilibrium.

The more elements your site contains and the more audiences you think about, the more difficult it becomes to keep everyone happy.
Focus on balancing everyone's needs and concerns. If you focus on one of your audiences over the others, you'll wind up with a website that seems out of balance and doesn't meet some of your audiences' needs. For example, you can focus too heavily on writing your site content to appeal to the search engines and create a site that's so keyword-laden you look a bit crazy. Instead, try to keep all of your audiences' needs in harmony so that everyone has a good experience and is impressed by your site instead of wondering what's wrong with it.

When you write, design, and code your site, think about:

Who is visiting it? Where are your clients coming from? Search engines bring searchers to your site. Past clients look you up for new projects or needs. There are potential customers who have been referred to you. And those who have met you at networking events or seen your booth at a trade show. Each of these audiences has different levels of knowledge about you and different issues that they want to address.

What do they want to know? Each audience has different needs, problems, and concerns. The search engines want to know what your site's all about, and they want to see your keywords. Past clients want contact information and to see if you can help them with their new need. Potential clients want to know if you can solve their problem, and they want to know if you're trustworthy and likeable. People who have already met you want to get more information on your services and find out what's next in the process of working with you. Think about why people are coming to your site and how you can help them along.

What you want your website to do for your business? Your website should be more than just pretty. It should do a job (or several jobs) for your business. Think about how it can most benefit your business�whether by bringing in new clients, getting noticed by the search engines, sharing your thoughts with the world through articles, helping you get the media's attention, or maybe some other function entirely. Whatever job your website must do, make sure that everything you put on it works towards making that happen.

4. Are you being accidentally contrary? Do any of the things you've put on your site for one audience contradict what you've written for another? You want to make sure that your site always makes sense, no matter who's reading it�or how much of the site they read. You also want your site to mesh with your printed marketing pieces, phone conversations, and the delivery of your products or services to ensure that your customers stay happy.

If you think about these 4 things as you're developing your website, you'll create one that keeps all of your audiences happy. The site will keep you happy in the long run, and you'll get more return on your investment in it as well."

You can read more of Erin's writing by visiting her blog @

The Makeup Show LA

It's coming ya'll!! There's no stopping the MAKEUP TRAIN!! LOL.. That's right, "The Makeup Show LA" is scheduled for February 28th-March 1st 2010!

At the California Market Center
110 East 9th street
Penthouse 13th floor
Los Angeles, CA 90079

Here's some info directly from their website to give you some idea of what's in store for you:

"The Powder Group and Metropolitan Events are pleased to announce the dates of the second annual The Makeup Show LA!

"On February 28th and March 1st 2010 the makeup industry will come together to celebrate the craft of the professional makeup artist for the second time ever - at the global epicenter of entertainment and glamour - Los Angeles.

Like The Makeup Show NYC and Miami, The Makeup Show LA will be a pro-artist event for everyone in every area of the makeup industry. We'll deliver the same pro-driven, artistically inspired, celebratory energy of The Makeup Show to the west coast, and bring together your top brands and inspirational artists and educators for two amazing days of community, career and craft building.

It's the west coast must-attend event for anyone in the business of makeup and beauty."

"The Makeup Show LA is a pro-only trade event open to anyone involved with the makeup artist industry. Makeup artists, retail artists, aestheticians, hairstylists, fashion stylists, agents and bookers and of course students of makeup, hair or aesthetics are invited to attend. Proof of profession or student status is required.

Admission to The Makeup Show LA includes all seminars and lectures, full access to the show floor and in-out privileges. Entry to The Makeup Show LA also allows participants access to great hands-on workshops. These hands-on workshops are only available to attendees of the show and are at an additional fee.

Tickets are non-transferable and non-refundable.

ADVANCED TICKET SALES ARE NOW OPEN - (Advanced ticket sales closed Thursday, February 25th, 2010 at 5pm EST). Ticket Purchase click here.

2010 The Makeup Show LA Rates
Show hours 9:00am – 6:00pm

Advance Tickets
One Day Ticket $35
Two Day Ticket $50

Student Tickets (Students with ID receive a 10% discount)
One Day Ticket- $31
Two Day Ticket- $44.50

At the Door – If Available
One Day Ticket $50 - Tax is not included
Two Day Ticket $ 70- Tax is not included

Local 706 union members receive free admission to the show. Please email Amanda your Union ID card, and you will receive a complementary Ticket to the show.

Group Tickets
Discounted Group Rate available. For more information email "

Now I dunno about you but that's enough to make a girl wanna book her flight right the heck NOW!! Leave it to Michael DeVellis and James Vincent to bring you such an awesome event.

You're going to want to hold on to your tax return so you can really stock up on some of the things you need. Lawd knows the discounts at this show is RIDICULOUS!!

Visit The Powder Group website for more information on exhibitors, travel information and anything else "Makeup Show" related :)

Wednesday, January 20, 2010

2010 Joe Blasco New York Weekend Seminar

For those of you who have been holding your breath just WAITING for Mr. Joe Blasco to open a school in New York, you can finally BREATHE EASY!! It's finally happening!!

Now in addition to his schools in California and Florida, he's branching out into our neck of the woods (OK yeah, I live in NY..LOL)

There may be many of you out there who have contemplated becoming a makeup artist. It's all about passion for what you do after all, thankfully this particular school lets you "try it before you buy it"!! I kid you not! Check it out....

Ok, on April 10th and 11th from 10-4 at The New York International Beauty School you can attend their very first Pro-Makeup Seminar!!
Iiiiiii know.. I'll wait.. Take it all in.. LOL..

500 8th Avenue New York, NY

This is sooo the event you're going to want to attend. Here's the thing, you're going to get so much information in such a short time frame. You're going to be able to ask questions, try new things and decide for yourself if being a Professional Makeup Artist is for you.

There will also be a financing expert on hand to help you enroll if you decide that it is in fact something you'd like to jump into with both feet.

Remember, the craft of Makeup Artistry has got to coarse through your veins. You absolutely have to love it as it takes, hard work, dedication and ambition. It's really right up MY alley and I'd love for you to discover that it's up YOUR alley too:)

Just in case the flier I'm posting is too small for you to see, lemme give you a little taste of what's in store for you at this school.

You will gain knowledge and experience in Natural, Clean, Fashion, Glamour and Avant-Garde Beauty Make Up. You'll learn about Hi-def Paint and Powder Aging, Rubber Stretch and Stipple Aging, Bald Cap, Hair Work, Injury Simulation and Prosthetic Appliance Application!!!

Ok, I know this is a lot to take in but my darlings, there's more...
You can attend this fantabulous event for quite the bargain price!

To learn more about Joe Blasco and his schools, click here to be taken directly to their website.

Instead of dragging this out, let me give you the contact information for the
Director of Enrollment in New York:
Michael Roberts
(323) 668-2058 (Office)
(310) 218- 2679 (Cell)

**He is the fountain of knowledge you're going to need to get any and all info on this school:)**

Be sure to tell Mr.Roberts that you heard about this from

As for accommodations, how bout The New Yorker Hotel?! Sounds FIYAH doesn't it?
It is!! Check it!!

Comfy right?! Yuhuhh!!

Lookit!! Plenty of room, even with two beds, so you can get a group of friends together who all want to attend the seminar and book a room together. And um, hello, it's NYC and class is only from 10-4 so you can get your learn on, and then get your party on!! LOL...

I'm sayin', can't be all work and no play!! We have to have a happy medium:) So book your room and enjoy this snazzy li'l discount courtesy of The Joe Blasco School:)

Simply let tell the reservations desk that you're attending the Joe Blasco Seminar and they will hook you up with a sweet discount. You'll then be on your way to Make Up Heaven and comfy cozy accommodations:) Say it with me...

Thank you Mister Blaaassccoooo, and of course
Thaaannnkk Youuuu Miiiiicchaaeellll!! LOL..

Saturday, January 16, 2010

Spring 2010 is no time for the Meek

I understand that there are many of us that are under the threat of an impending snow storm. There are others that are basking in 70 degree weather (you know who you are!! LOL). However, for all of us, Spring is on it's way whether we're ready for it or not.

Ahhh Dolce, what can you say about these two?? Dolce & Gabanna can always glam up and bring back a classic look. The Marilyn-esque Scarlet wearing scarlet... Fabbuuuu!!

Kind of frosty, kind of spring. It's plain to see that both ends of the spectrum are going to come into play this spring. No middle ground here people.. Lets DO THIS!!

Looking natural is ALWAYS a good way to go. Looking like yourself with a little extra punch. Get on this and pretty up your makeup case:)

This look by Dolce & Gabbana is Spring time enough to be summer forward. It screams sexy, with a touch of innosence. Thank you D&G:) xo

Estee Lauder is most certainly left in the wings on this one either. This Spring 2010 collection is enough to make me want to run out to the store and pick it up. I mean would you just BEHOLD THE PRETTY of it all?!

Spring cleaning has GOT to happen and more importantly SPRING SHOPPING also has to happen!! So don't be scrrrd, roll ur sleeves up and ditch the old and bring home the new:)

Lets continue on with Nail color.. Simple, not a big spending needs to happen, however an introduction of COLOR has to happen.

I guess you COULD always stick to the safe French Manicure, but WHYYY when it's so easy and fun to change up your nail color for the "Funner"..LOL..

Violet but not, red but not really, irredescent as can be yuppers!! Gotta LaLaLove a polish that changes when it feels like it..LOL..

The classic, beautiful, vavavoom Red.. Makes you wanna be a hand model :) It's all types of timeless and is really a MUST HAVE whether you're a "French manicure" girl or not.

These darling little bottles, hold darling little colors which are perfect for you not-so-bold ladies who still would like to partake in the springtime fun that is colored nail polish. Choose your color, or colors and change them every week till summer time hits:)

Leave it to Chanel to bring you the best of the best. With these new putty colors you can change your color, your style and your attitude with one fell swoop:) Gotta love it!! and well.. I do!!

Coming soon... Spring 2010 Hair Trends!! Stay tuned lovies:) xo

Thursday, January 7, 2010

Internet Help for all o' ya'll

With so many different place to advertise your services, your talents and your portfolios, it can be hard to decide which to do first. Here's a li'l something that might help you all:)

First, you're gonna wanna do a Google or Bing search for "free advertising websites. There are A LOT so be sure you're doing this with plenty of time and patience. Seriously, rush through this process and you're only jipping yourself.

Next, write down or make a spreadsheet of all of the web addresses so you can refer back to them later. Be sure to have a ready and waiting bio and samples of your work in a separate folder to refer to.

Now you're ready. Simply sign up for these websites, make note of which ones you've applied to (so you can frequently visit and keep your status active) and then begin making profiles on each and every page. Seriously.. this process can take over a week. It can be tiresome, boring and tedious. You have to really want it.. I mean REEAALLYY want it. Iiiiiii do!

Now once you've done so, you're going to want to pay attention to the "meta-tags".. Make yourself "Google-able"... You want someone to type what they're looking for and be able to find YOU. However, you're going to want to be wary of over exposing yourself. As Jennifer Lopez and Beyonce are experiencing now, you don't wanna be considered "Spam"... If you flood the Internet with your meta-tags you can be black listed and you DON'T WANT THAT!!

Well, I'm sure this is enough to get you up and running. Ready... set... GOOOOO!!!!